Business Beyond Design by Gianluca Cinquepalmi

Author:Gianluca Cinquepalmi [Cinquepalmi, Gianluca]
Language: eng
Format: epub
ISBN: 9789881285010
Publisher: 1.618 Limited
Published: 2019-03-05T05:00:00+00:00

Last but not least, consistency is the place where everything begins and ends. We live in a hectic world, and a single, brilliant idea may not be enough to ensure sustainable, long-lasting growth.

Rather than rely on a stroke of genius, we must consistently distinguish ourselves from the crowd. To be desirable on different levels, we need to engage the public with a compelling story, make them feel like they are part of the journey, and seek to renew trust by providing evidence of our competence and reliability.

Consistency means having the ability to be essential, concrete and credible over time, never compromising on our core values and yet always renewing ourselves.

We must also be able to distinguish between image and identity. The secret to achieving this is to keep all elements aligned and monitored.

Inspiration:

Design and business are organic processes, not static ones. They are as fluid as water 水 Water represents: willpower, magnetism, sensitivity, wisdom and persuasiveness.

Key Words:

IMAGE & IDENTITY • HUMAN CENTRED • COLLABORATIVE • EXPERIMENTAL • STATUS

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